Ther There e is alwa al ways ys po poli liti tica call in influ fluen ence ce on eve very ry move of the TATA group and it directly eff ffe ect ctss th the e compa pan nie iess co corrpor ora ate amalysis. Tata Motors is one of the oldest and trusted brand with extensive distribution motorx strong market penetration in India. Case Analysis-The Wallace Group bgf. Increasing fuel costs 2. Tata Indica Vista 5.
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Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. Tata Motors Limited is an Indian multinational manufacturing company. It is a subsidiary of the Tata group. Its products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is the worlds 18th largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.
In Forbes fortune companies Tata motors occupies th position. With the launch of Tata sierra in the year in Tata motors entered the passenger car segment. Tata Motors has consolidated revenue of Tata motors have an employee base of more than 55, employees. Tata motor is the first Indian company from the engineering sector to be listed in the New York stock exchange. It is the leading producer in commercial vehicles in all segment and they are among the top 3 producers in passenger vehicles market.
So the company lacks its place in luxury car segment. Their design and the body metal used leads to this types of public image. This is a major concern for Tata. Their major example is their Tata Nano.
Tata cars design is not been attracted by the people of the younger generation of people. Political problem The political environment in United Kingdom is quite stable and much more organized than any other countries. The only problem that the firm may face is the high tax rates in this country. Which makes it more expensive as the raw material increases the cost of productions also goes up automatically and this is the reason why many firms stay out of United Kingdom.
There are also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat.
Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This car was also going to be exported to UK. Today in financial crises every government is under tremendous pressure for the lack of investment and increasing unemployment.
Tata Motors SWOT Analysis, Competitors, STP (Segmentation, Targeting, Positioning) & USP
Kira Limited international presence as compared to international car manufacturers 2. The They y have all th the e capabilit itie iess and th the e technology needed to compete in the international circuit. Below are the 12 main Tata Motors competitors: Ther There e is alwa al ways ys po poli liti tica call in influ fluen ence ce on eve very ry move of the TATA group and it directly eff ffe ect ctss th the e compa pan ftop iess co corrpor ora ate policies. Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India.
ETOP ANALYSIS OF TATA MOTORS PDF
Arashigal tafa Top Companies Lists Increasing per capita income and purchasing capability of potential customer base 3. They are trying to get in intto th the e in intterna nattio ion nal cir irccuit through joint venture and acquisitions of many many hata foreign companies companies. Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India. Utmost care has been taken in the analysis of the brands. Product innovations and frugal engineering by competitors. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Strong brand legacy owing to parent brand Tata.