Terr Both emphasized on comsumer first policy and have led innovation in retailing. The overall writing of the book is ,very cleverly, written in very simple way. Modern retailing was first introduced by him and later many others followed. There was a problem filtering reviews right now.
|Published (Last):||5 January 2012|
|PDF File Size:||13.79 Mb|
|ePub File Size:||13.8 Mb|
|Price:||Free* [*Free Regsitration Required]|
Telegram This book is a result of one of the most recent and big business success story in India. And maybe the biggest in the upcoming retail segment.
The book It Happened in India has been written in an autobiographical format by Kishore Biyani, the person behind Pantaloon and the Future group. Written in the first person, it is interspersed by what others have to say about Kishore. Broadly it talks about the journey of Kishore from a middle-class business family living in South Bombay to where he is today.
And the various experiments that he did during this journey to reach where he is today. He briefly talks about his family and the business attitude it had.
And how he did not agree with it, as it had a preserving attitude rather than a growth attitude. He extensively talks about his experiments with ready-made trousers for men.
His setting up the chain of Pantaloons store across the country and finally his flagship Big Bazaar. It talks about his non-conventional ways of doing business. Taking fast decisions and not running after the usual MBAs to run the business using defined models. What comes out very clearly from this book It Happened in India is that the whole business is single-handedly run by Kishore.
But come to think of it, will these guys who are used to executing his decisions be able to take decisions if need be? The book is too much about Kishore and tells you very little about the business insights that he might have had during his journey. He talks a lot about how people tried to write him off at every stage.
And how he managed to prove them wrong. In fact, the beginning of the book almost looks like a revengeful writing to answer anyone who critiqued him. The rest of the book is a lot of self-praise, with testimonials from a lot of associates. Though you get insights into what Kishore understands and his understanding of Indian Psyche, his Indian way of doing things. At the same time, he does not talk much about the failures on the way.
Challenges that he must have faced, difficult situations and difficult people, interfering policies. Had he spoken at length about them, it would have helped a lot of aspiring entrepreneurs. He talks about his fascination for Hindi films and his attempt at producing two Hindi films which did not prove very successful.
The physical format of the book is bad, it is difficult to read as there are hardly any margins left on the pages. Rupa, as a publication is usually not bad with these things, guess why did they overlook these things. Read more:.
IT HAPPENS ONLY IN INDIA BY KISHORE BIYANI PDF
Dec 31, Prachiti Talathi Gandhi rated it really liked it This review has been hidden because it contains spoilers. To view it, click here. He is the one who redefined the retail industry in India. He has mentioned his successes as well as his failures. He always believed in learning, un-learning and re-learning.
It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer