COLGATE-PALMOLIVE CO.THE PRECISION TOOTHBRUSH PDF

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

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Colgate-Palmolive Co. Quelch, Nathalie Laidler. The Colgate-Palmolive Co. It also touches upon business topics such as - Value proposition, Marketing. Case Description of Colgate-Palmolive Co.

The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.

Case Authors : John A. How can you use it to write case solution for Colgate-Palmolive Co. Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action.

It helps in communicating the points directly and the direction one took. Reasons — At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences — Finally you should provide evidences to support your reasons.

It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. Objectives of using various frameworks in Colgate-Palmolive Co. Strengths and Weaknesses are result of Toothbrush Colgate internal factors, while opportunities and threats arise from developments in external environment in which Toothbrush Colgate operates.

SWOT analysis will help us in not only getting a better insight into Toothbrush Colgate present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage. Strengths - Experienced and successful leadership team — Toothbrush Colgate management team has been a success over last decade by successfully predicting trends in the industry.

Weakness - Little experience of international market — Even though it is a major player in local market, Toothbrush Colgate has little experience in international market. According to John A. Quelch, Nathalie Laidler , Toothbrush Colgate needs international talent to penetrate into developing markets.

Quelch, Nathalie Laidler , the business model of Toothbrush Colgate can be easily replicated by players in the industry. Opportunities - Increase in Consumer Disposable Income — Toothbrush Colgate can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. Toothbrush Colgate is in prime position to tap on those opportunities and grow the market share. Once all the factors mentioned in the Colgate-Palmolive Co.

This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case. John A. Political Factors - Political and Legal Structure — The political system seems stable and there is consistency in both economic policies and foreign policies.

Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure. Economic Factors - According to John A. Toothbrush Colgate should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets. Social Factors - Demographic shifts in the economy are also a good social indicator for Toothbrush Colgate to predict not only overall trend in market but also demand for Toothbrush Colgate product among its core customer segments.

Technological Factors - Proliferation of mobile phones has created a generation whose primary tool of entertainment and information consumption is mobile phone.

Toothbrush Colgate needs to adjust its marketing strategy accordingly. Environmental Factors - Consumer activism is significantly impacting Toothbrush Colgate branding, marketing and corporate social responsibility CSR initiatives.

It can further impact the cost of doing business in certain markets. Legal Factors - Intellectual property rights are one area where Toothbrush Colgate can face legal threats in some of the markets it is operating in.

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Colgate-Palmolive Co.: The Precision Toothbrush Case Study Analysis & Solution

But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in CP has consistently continued with research and development since the Colgate Plus breakthrough.

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Colgate-Palmolive Company: the Precision Toothbrush

They currently have 2 toothbrush products in the market, but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product, tentatively named Colgate Precision will be ready to be released into the market in late However, the toothbrush market has been evolving quickly and Precision product manager Susan Steinberg needed to establish the appropriate positioning, branding and communication strategy in light of all internal and external factors that will potentially affect the business. One of the big questions Susan had to answer was: Should Precision be positioned as a niche product or mainstream product?

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