CHARLOTTE BEERS AT OGILVY AND MATHER WORLDWIDE PDF

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.

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Operating cost and agency fee was high while quality of work diminished and cooperation was limited among staffs. Successfully set up a common balloon and encourage moving forward Beers worked out a vision with a group of change leaders and set up a clear direction focusing on brand stewardship.

However, there should be more elaboration and It was good that Beers provided some ideas on how to achieve it as well as the culture and behavior the company appreciated. This made a good start for the change program. Implementation plan can hit the objective and remove O from urgent threats. Beers had set some objectives which help to tackle the most urgent problems.

Besides setting up a new direction, she needed to gain back the clients by improving the output emphasizing value of brand as well as made better use of resources. No doubt, Beers and her appointed implementers had successfully worked out brand stewardship and gained back the support from multinational clients which not only secured O business but also brought encouragement to the Company. By setting up was, moping centralization leads to netter use AT resources Ana provoke netter and standardize service.

Beers should urgently addressed the tensions between WAS and local agencies due to Job allocation, resources distribution and reward system as it discouraged the change recipients to practice brand stewardship and perform well in their Job. This would affect the efficiency, waste of resources as well as affect the clients.

Beers should refine the structure and redesign the work process to encourage cooperation by better define of duties, enhance flexibility, and impose a compensation system that reward contribution on brand stewardship.

Limited support from implementers and recipients One person cannot make the change happen. During vision set up stage, Beers successfully created a change team and appointed some implementers to carry out her plan. More training or promotion campaign should be organized.

Reinforce brand stewardship To walk the talk is important. Beers could continuously reward and recognize the behaviors that demonstrated brand stewardship so that people mindset would change gradually.

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Charlotte Beers at Ogilvy & Mather Worldwide (A) Case Study Analysis & Solution

Operating cost and agency fee was high while quality of work diminished and cooperation was limited among staffs. Successfully set up a common balloon and encourage moving forward Beers worked out a vision with a group of change leaders and set up a clear direction focusing on brand stewardship. However, there should be more elaboration and It was good that Beers provided some ideas on how to achieve it as well as the culture and behavior the company appreciated. This made a good start for the change program. Implementation plan can hit the objective and remove O from urgent threats. Beers had set some objectives which help to tackle the most urgent problems.

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Charlotte Beers at Ogilvy & Mather Worldwide

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